The REALTOR® Difference

As a REALTOR®, you know the value you bring to your clients and communities every day. The difference is real when working with a REALTOR® versus a non-member agent, and it’s important for consumers to understand that distinction.

While NAR’s ad campaign tells your story through paid advertising, consumers should also learn it from you, and in a consistent way. That's why NAR has developed language to help you and every member of the National Association of REALTORS® succinctly and consistently articulate the REALTOR® difference.

Please leverage this language and the assets below, with your current and future clients – share it on social, on your website, in your bios, and at the bottom of emails. Distinguish yourself by sharing the value of the REALTOR® brand which unites us.

As a reminder, NAR’s Consumer Ad Campaign also provides you with resources and assets from its award-winning “That’s Who We R” campaign.